Shabby Alpaca started in 2013 when Chris G. moved to Colorado to be with her 3 new grandchildren.
Chris and Celina decided to live out their dream of having a business together.
It was Chris who said, “We need a logo.” And Celina (me) who found the designer on Craigslist for $80. Here is the very first version of our logo circa 2013.
Later, it was me who said, “We need to step up our branding.” So we hired a marketing firm who felt that the most important part of our brand was our logo and suggested that we really needed a new logo. They were absolutely right. This version was born and even several years later, we still think he is fabulous!
We loved everything about our new logo and stepped-up branding and spent a few good years with him.
Then, we looked at each other and said, “Who picked purple? I hate purple. And you know what? We really need a new website. Squarespace has been great, but it’s time for a big girl site.” Branding Update take 3.
And our next iteration was born along with our new site!
With each step of our updated branding, we’ve changed a little, learned a lot and hired help. And I think those have been the keys to our growth: changing when we need to, learning along the way and hiring the best help we can afford.
We have the girl I found on Craigslist to thank, Mure Media for the second version of our logo, Noelle Mena for our current version and Joel Strayer who helps with all things creative- who have all helped us to become the Shabby Girls we are today.